Friday, February 25, 2011

SEEING DOLLARS AND SENSE IN THE SILVER-HAIRED MARKET

One of the things I must do on my monthly trips to Singapore is catch a movie or two. Senior citizens get to see movies in their entirety, unlike in Malaysia where we have a scissors-happy censorship board. 'The Passion of Christ', 'Schindler's List' and 'Brokeback Mountain', for example, were banned from commercial screening. Too much gore and violence is also a no-no, the same with profanity and sexual scenes.

I recently saw 'Black Swan' and 'The King's Speech' in Singapore. I bet the lesbian scenes and all the profanities so central to both stories were removed in the Malaysian screenings.

Another joy of watching movies in Singapore is I get a seniors' discount. I pay only S$4 for a ticket. Right now Golden Village is offering free gifts and big prizes for senior movie goers. The company needs them to fill the seats for the day shows. The younger set prefers the evening shows when they get off work.

Museums, art galleries, and city attractions are jumping on the band wagon with attractive discounts for folks aged 60 and above. Tickets for Universal Studios Singapore, for example, start at $S32 for a one-day weekday pass, instead of the regular adult price of $S66. (Pic right: RapidKL 50% concession for senior citizens aged 60 and above.)

Dollars and sense at work here. And a win-win situation for all.
However, not everyone can see the money to be made in the seniors market. I recently inquired at an up-market restaurant whether grandmas get to eat for free. After all the place was named "Grandma's Restaurant". The head waiter looked at me with an air of disdain and shook his head. I suggested perhaps if grandma came along with the whole family, she might get to eat free? "Sorry, no," was the firm reply.

It was almost lunch-time, and the place looked quite deserted. Surely it made business sense to offer grandma a free meal if she brought along two or more full-paying adult diners? After all, most grandmas wouldn't want to eat alone. That's good marketing strategy.

What do senior citizens enjoy doing? They love to read, travel, shop, exercise, meet up with friends for a chat or a bite, be entertained, and more. MPH could offer seniors a discount on books, Starbucks on beverages, travel agencies on trips, IT companies on their products, supermarkets on groceries, and pharmacies on supplements.These are just a few examples.

One doesn't need to have an MBA to see all the golden business opportunities available to make money in the growing silver-haired market. All one needs is some common sense and the ability to put two and two together to make profits.
My discount card from Guardian Pharmacy. Too many terms and conditions, so not that popular with senior citizens.

Student discount cards have been around for a long time now. Similar cards for retirees and pensioners have yet to make an impact. Such cards would certainly go a long way towards stretching their limited savings.

Wednesday, February 23, 2011

LIVE LIFE, LOVE LIFE, FOR WHO CAN TELL WHEN OUR TIME IS UP


I know it sounds morbid, but ever since the first of my high school mates passed away, I've taken to scanning the obituary columns in the papers. Death still seemed distant then. My sister's sudden demise in 2006 from a heart attack brought death literally to my doorstep. She was just two months shy of her 56th birthday. Two years ago, my cousin suffered a heart attack in Seoul where he was based. He was a young 42.

Yesterday I read in the papers of the passing of an old friend. It was another reminder that we are all mere mortals. Who knows when our number will be called. Even as we remember those who have departed, we should give thanks that we can wake up each morning to greet a new day and breathe the breath of life.

Too often we take people and things for granted. Only when they are taken away from us, do we realize we should have appreciated them more. But rather than waste time on regrets, let us spend it with the people we love, doing the things we enjoy, and helping others in whatever way we can. Isn't that what life is about?

A cousin sent me this video which is a reminder that we should live life to the fullest. If we have dreams, we should pursue them. Life is to be lived, not wasted.



The video is in Chinese, but the message is loud and clear, and transcends language.

Monday, February 21, 2011

CAN OUR BILLIONAIRES SPARE A THOUGHT FOR OUR NEGLECTED ELDERLY?

Malaysia's superrich. Source: NST
There were few surprises in the recently-released list of Malaysia's top 20 billionaires. The same faces are there in the annual list. It used to be millionaires topping the list. Obviously these former millionaires have raised not only their net worth, but a few have also made the leap to Forbes' Top 100 billionaires list. They are Robert Kuok, 86, ranked 33 with a personal fortune of USD14.5 and Ananda Krishnan, 71, ranked 89 with a net worth of USD7.6.

What do billionaires do with all that wealth? Through the foundations they have set up, they have helped to provide scholarships to the needy, and donated funds to aid the poor. The main focus is always education, and the target group are the young.

What about the old?

Do companies view the old and elderly as not worth investing in as they are past their prime? Are they poor investment risks? Does it always have to be about ROI?

Source: NST
Old folks are usually remembered at festive seasons, when companies will try and outdo each other to fulfil their CSR agenda. They organize visits to old folk homes and inform the media so they can be assured of publicity for their good works.

What about the rest of the year?

The overwhelming majority of the super-rich on the list are in their 70s or 80s. One would expect them to channel some of their spare change into providing financial aid and healthcare for the less fortunate who are in the same age group as they.

If the old won't help their own, it's even less likely that the young would do so.

One organization that would welcome some seed money to kickstart their programs is the Foundation for Sustainable Retirement. It hasn't been able to achieve much since its launch in August 2010 because of financial constraints. Another is AUTORR. Its launch has been delayed indefinitely due to insufficient funds to continue with their building plans.

The centrepiece of AUTORR in Ampang.
A generous cheque from any of our billionaires would enable these organizations to turn their vision into reality for the benefit of the elderly in our society.

The Malaysian chapter of the international Make a Wish charity for children was launched recently. Now if someone would donate just 0.00001% of his billions to Seniorsaloud, we could set up a Make a Wish Foundation for the elderly.

I know of some people in their 80s who would love to visit the village in China or India where they were born. They just don't have the funds to make the trip. There are others who want nothing more than a wheelchair to move around in. Some only want to enjoy an all-expense paid day out with their peers.

Their wishes are not out of the ordinary. Just simple wishes that, if granted, would bring much joy to these seniors living out their final years.

Related article: "Making Wishes Come True For The Aged".


Sunday, February 20, 2011

NEVER TOO OLD TO START YOUR OWN COMPANY

If you have always wanted to start your own business, but feel you might be too old to take on the challenge, you might want to read the Sunday Times interview with Mr William Yong, 84. Three years ago when he was 81, Mr Yong set up ODC Healthcare, a company that distributes health supplements like sheep placenta capsules and garlic capsules. The average turnover of the firm is $1 million.

Mr Yong has two other successful businesses. He started ODC Technologies in 1958 to supply office equipment, and ODC Investments in 2000. The latter serves as a holding company for his property investments.

It is an inspiring rags-to-riches story of a young man who worked his way up from accounts clerk to millionaire property investor and entrepreneur.

Here are excerpts from the interview. You need to be a subscriber to read the full interview.

Q: Are you a spender or saver?

I am largely a saver. I could save 60 per cent of my pay when I was saving very hard to start my business. Branded goods do not appeal to me. While I do eat at restaurants occasionally, especially when entertaining business guests, I am equally comfortable with hawker food and home-cooked meals.

Q: How much do you charge to your credit cards every month?

I charge about $3,000 monthly to my three credit cards and my cash withdrawal is about $2,500 monthly.

Q: What financial planning have you done for yourself?

My investments are in shares, commodities and properties. I have invested $500,000 in shares, $1.2 million in commodities (gold and silver), and my office properties are worth about $4.8 million.
For stock picks, I read broker reports and talk to my remisier friends from DBS Vickers. I monitor about seven counters regularly and will sell the counter if the share price rises more than 20 per cent. The shares include OCBC Bank, Ezra, SembMarine and Swiber. In 2006, I read from the newspapers that gold is a good investment. I bought gold and silver certificates at United Overseas Bank for $450,000. Now they are worth about $1.2 million. I plan to keep them for the long term.

Q: Moneywise, what were your growing-up years like?

My parents were Chinese Hakka immigrants who came to Singapore in the 1920s. I had a dozen siblings and I was the fifth child. We lived in a rented three-storey shophouse in Cross Street in the Chinatown area. My father was a tailor and my mother, a housewife.
Times were hard during those days, and I had to quit school after Secondary 1 to start working. My father became depressed and drank heavily after the Japanese Occupation because his shop was looted and he lost everything he had worked for. He died at the age of 56 in 1946. Those early growing-up years taught me to appreciate the value of money and to be frugal. Back then, our meals were mainly porridge with tapioca and sweet potato. My siblings and I shared books and clothes.

Q: What property do you own?

I own a residential property and an office-cum-factory. I bought a freehold 2,000 sq ft condominium in Lower Delta Road in 1985 for $520,000 and it is now worth about $2.8 million. My 12,000 sq ft freehold office-cum-factory premises at Tong Lee Building in Kallang Pudding Road, which comprises four units, was bought in 1990 for $1.8 million. It is now worth about $4.8 million. Of the four units, I am using two and renting out the other two at an annual yield of 8 per cent. At one time, I owned 10 office-cum-factory units in the building, but have since sold six of them.

Q: What's the most extravagant thing you have bought?

In the 1980s, I bought four Rolex gold- and diamond-studded watches for about $25,000 each, and one Vacheron Constantin diamond watch for $40,000 from Great Eastern Watch in Singapore. The watches are now worth about $50,000 each. They are good investments. I change watches daily during the work week.

Q: What's your retirement plan?

I have no retirement plans. I am still strong and fit, and intend to continue working for as long as I can. It is not so much for financial reasons as I have sufficient assets and cash. But working keeps me going, both mentally and physically. I contribute to the National Kidney Foundation and the Children's Society on an ad hoc basis and will continue to do so.

Sound advice from one who has proven that success in life can come at any age, and to anyone who works hard.

Saturday, February 19, 2011

LOOKING FOR MEDICAL INFORMATION?

High Cholesterol

A friend forwarded this e-MedTV website that has video channels covering health-related topics ranging from high cholesterol to knee arthritis. No medical jargon, and no promotion of health supplements.

Definitely a must-add to your favourites or bookmarks if you are looking for information on health topics.

Here are two more that would interest older adults:

Heart Disease

High Blood Pressure

These medical video presentations are posted here to provide useful information on health problems. If you have a specific health problem, it is advisable that you consult your family doctor.

For more medical and health information, scroll down to HEALTH/WELLNESS LINKS in the column on the right.

Thursday, February 17, 2011

OLD AND DISCRIMINATED AGAINST


The headline says it all. (Source: ST 14 Feb)
Most children don't like old people, with the exception of their grandparents, of course. Neither do banks, and they show it by discriminating against retirees and pensioners who have problems applying for credit cards and housing loans.

Insurance companies also fall under the same category. They are reluctant to accept or renew policies for those above 60, unless the latter are prepared to pay higher premiums.

The latest group of people shunning the elderly are - maids! The current shortage of maids from Indonesia means that Filipino maids, especially those in Singapore, are able to dictate their terms of employment. And looking after frail old folks is certainly not something that appeals to them. (Pic: Not all elderly couples are as fortunate as this couple, both 86, who have maids to look after them. Source: ST)

Sad, isn't it, to be discriminated against because of old age.